“I’d like to create a video for my company, but I have a very low budget for it. Can you help?”
Your professional videographer may be able to help create a very cost effective proposal for you, but why not try to do it on your own?
Get your concept ready.
Write a simple brief with the message you want to convey in your video. Decide the key elements you wish to cover and create a storyboard to visualise it. No, you do not need to be great at drawing although that may help. As long as you can draw stick figures, you are good to go.
Need people?
Get your team/ friends/ family chipping in, but at least, get them some coffee and donuts in appreciation. Remember, you do not want to work for free, so they should not have to either.
Need a script?
Role play yourself playing different roles and read out different lines for your video. People have short attention spans so use short key phrases and keep your lines engaging and witty.
What about equipment?
If you have the budget for it, get the best equipment you can. If not, you will be surprised to note that you already have the tools at hand.
Your smartphone may be one of the best tools you have – it comes with a camera and a built-in microphone. Test out different angles and environments to see what works best for you. Need to hold your phone steady? Why not use the shelves around you or stack up books. Use something with a firm base, not boxes.
Use natural lighting.
Not only is it free, it makes everything look better! And make use of walls for your background. Walk around the neighbourhood to see if you can find interesting ‘backdrops’ for your video.
If you need to create cover thumbnails for your video, try out design platforms like Canva. It is free, and they have many templates and ideas for you to try out. There is something for everyone on Canva.
You do not have to pay someone to edit your video either. There are plenty of free video editing softwares available, such as iMovie (it comes with your Mac!), inShot and CapCut. Try them out and see what works for you. If you need sound effects, there are free libraries such as Bensound or YouTube Audio Library for you to tap on.
With so many free resources at hand, everyone can create a video for their products and services. But most importantly, remember to have fun! When you have fun creating your video, your audience will have fun watching it too!
Download my FREE resources for some additional tips and tricks if you’re new and not so confident about creating videos for your business.
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